The Art + Science of Wayfinding
Author: Carlo Giannasca
Carlo Giannasca has spent four decades arguing that wayfinding is not a finishing touch. It is a fundamental dimension of how people experience the built environment, and a discipline whose value depends entirely on when it enters the design process.
This book makes that case with rigour and without apology. It is written for practitioners who want to understand how the discipline works, and for clients who need to know what good wayfinding requires, when to commission it, and what it costs to get it wrong.
The buildings that work are the ones where someone asked the right questions at the beginning. This book contains those questions.
Specifications:
Hardcover Red Linen Cover, printed on uncoated paper, Full colour plus 1 PMS
Pages: 304
Size: 280 × 220 × 36mm
ISBN: 9-780646-739144-4 (hardback)
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About Frost*collective
For more than 30 years, Frost*collective has helped shape some of Australia’s most recognised brands, places and experiences.
Led by Vince Frost, the independent strategic creative group brings together diverse thinkers and designers across brand, strategy, environments and placemaking.
Its work is united by a belief in design’s ability to transform businesses, enrich communities and make a positive difference.
Frost*collective
Vince Frost
Vince is the Founder, CEO and Executive Creative Director of Frost*collective. A globally recognised and awarded creative who is passionately committed to designing a better world.
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